In My previous articles, I took you through the Basics of online marketing and we discussed why it’s vital for businesses to embrace Digital marketing. In this Article, I will take you through different ways you can establish online presence for your business. We will explore each and based on the information you should be able to decide on one or all of them. Websites I assume you have a general overview of what a website is. This is a great way for businesses to have an online presence. On a website a business can communicate to its customers who they are, what they deal in and the hours of operation. Basically, it allows your customers to read more about you. There are a number of tools you can use to build your websites. You can as well contract a Techie who is good to advice you on the best website building tools. However, you first need to define what you want to do with the website, is it to sell, to make customers aware of your existence, or just share some general information like blog post of what you sell. Whatever it is that you need to do, just be sure to choose the best tools that will enable you achieve your goal. Social Media You definitely have a Twitter Handle, or an account with Pinterest. Social media has taken the world to the internet and almost everybody is on Social media. The Mobile phones we use nowadays have basically been designed and installed to accept almost all social media Applications. In our previous article Is Digital Here to stay, we analyzed uptake of internet in the world and there is clear indication that all customers will most likely by the year 2018 will be buying from their phones. This is the power of social media. Everyday Internet users are being served with so many advertisements on Applications they are using. I mean, there are so many advertisements that we see on our Facebook page. As you look at your friends Tweets, there are so many advertisements running on that page. This is the power we are talking about. Therefore, you can as well take your business online by registering a Social media account and hire a Social media marketer to manage it for you. Online Listing For those of you who remember the yellow pages directories, this works essentially the same. However, there are a number of additions that have been done on the online listings. Google my business is an example of online listing. With Google my business, you can take your business online by simply registering and adding the details such as location, Your address, your operating hours etc. With Google my business the advantage is that you can integrate it with Google maps and give directions to your customers through Google Maps. Imagine how many new people visit your neighborhood. The world today is full of people travelling. Now, say those people need refreshments and they are just passing by your town. Then someone searches Refreshment joint near me. Luckily, you just registered on Google my business and Pap! You land yourself a new customer. If this is a frequent visitor they will defeinetely think of you next time they are in your town or near you town and they need to grab that cold Soda. That way you have increased your customer base. Next, we will focus on Advertising and increasing traffic to your Business.
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AuthorDavid is a Senior Business Consultant at Njuri Consultium Archives
November 2018
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