online Marketing is made up of very powerful tools and methodologies to promote products and services via the internet. Unlike traditional marketing, online marketing makes use of wider marketing elements, because there are a wide range of marketing channels and mechanisms at disposal of marketers to use to reach potential customers. Choice of the correct channel is dependent of the special business requirements. When choosing which channel to advertise on, it’s important that the business understands its own goals and compare the potential of various available channels to determine which best suites the need that the business is trying to achieve. Another important factor that each business needs to put into consideration is the unique consumer behavior. Customers have different tastes and preferences when it comes to products. Similarly, these customers use different channels when browsing the internet. To run an effective online marketing, it’s essential that the business strives to understand those two factors. So how can you understand your Consumers? My Customers DNA Number one is from customer data through Customer Relationship Management System (CRM). A CRM system is a tool or a practice that any business uses to manage and analyze Data and customer behavior. This can be as simple as the Questionnaires filled by customers when they visit your shop. Second example would be by following the customers on social media to understand which channels they use, What they like to talk about (identifying a niche) how they like it (How to customize to meet the customer need) and what time they are actually searching for it. From above, it is therefore important for us to analyze best methods for achieving this. Say you are a business that wants to improve an online presence. You are a small business and you already have a website. However, since publishing the website, you have many visitors since you have already embraced SEO. However these visits don’t make or lead to meaningful conversions. The simplest method would be to analyze through the Google analytics to know what people are looking for. Read more about Google Analytics and understand the customer behavior. This way you will gain knowledge on how best to improve your services. There are several advantages of online marketing. These include:
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AuthorDavid is a Senior Business Consultant at Njuri Consultium Archives
November 2018
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