Business owners have taken advantage of technology and used it as an effective marketing tool for their product and services. Through the use of social media marketing, several businesses have created awareness to potential clients and also used the platform to retain their current client base. Facebook marketing is one of the platforms that have gained wide use by several businesses. For social media marketing to work well for the business, it is important for management to use some techniques that will build more engagement with the clients. If you don’t build the engagement with your social media platform clients, the effect of social media marketing will be short-lived. Here are examples of what a business can do so as to build engagement via their Facebook marketing platform. Reply to Your Customer Enquiries A business should form the habit of replying to their client's comments and concerns that arise through the social media platform. This should be done when clients compliment or even criticize the products. When there is a negative comment, a business can apologize and promise to look into the concerns raised. However, this should be done creatively to avoid turning the conversation into a fight. When clients post positive comments, appreciate the compliments and share. This helps in marketing your business. Use Call to Action Technique When customers see the “order now” button, they are more likely to follow the link to your website and buy. However, in most cases where businesses don’t use the call to action button, the customers might just admire the advert and continue to next one without even being concerned about how to get the product. So drive more traffic to your website using the call to action buttons. Post Most Recent Photos Don’t always use the outdated photos of your product. Social media users are looking for latest designs and therefore you should post your recent designs. For instance, in the fashion industry, if you post last year’s designs whereas there are the latest design already out, you will not achieve more engagements. Instead, you will lose your clientele to the competitors. Grow your business social media campaign engagement by posting recent photos. Use Targeting Techniques You need your advert to attract many people so it helps if you target the right clients. For instance, you can use location-based targeting or you can use demographics targeting. This will help post the advert to the right clients who are also potential clients. For instance, if you are targeting college students in Texas, you can set Facebook to show your advert to that specific age group within the location. This will increase chances of increasing the engagement. Concentrate on What Clients Want to See Don’t post what you think is convenient to your business. Instead, post what the clients want to see. This will help increase engagement since you are more of the customer concerned. If you post what is convenient to you, you will not achieve maximum engagement. A business might consider hiring a social media consultant so that it can be more effective. This is because this person will have the expertise required to help the business increase engagement through social media.
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AuthorDavid is a Senior Business Consultant at Njuri Consultium Archives
November 2018
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