To rank high in Google search organic results the SEO rating of your web content should be high too. Businesses are competing to rank high in Google results so as to be able to make a sale. It is common practice for internet users to pick the first three or four results that appear when they search for things online. These are the top five SEO problems that businesses need to avoid on the web content so as to ensure they rank high in Google. Duplicate web Content This is a very common SEO problem and occurs when the content is similar in two or three web pages. Google will not penalize you for duplicating content on the web pages. What happens is that the same web pages will start competing for the same positions. Google will filter them and pick one of the pages and drop the other. The page that shows might display the information being searched. To avoid this SEO problem cross-check your content to make sure each page has unique content.Missing Alt Text and Broken Images Alt text gives a description of the image on the reader's screen. To avoid SEO problem, this text should be included with all images on the web page as it will count so as to rank high in Google search results. Broken images will lower your score in search results and therefore need to be fixed. Ensure that the images are not missing and have an ALT Tag. Missing Meta Descriptions The Meta description also is known as the snippets the short paragraph placed on the HTML of a web page. Missing Meta description is a very common SEO problem The Meta description gives a picture of what is contained in the web page. To rank high on Google, always ensure that you include a Meta description on your page HTML. Broken Links This is a common SEO problem and affects how websites rank on Google. Google algorithm checks the readability of your page to give a rank on the results. Internal links improve the SEO score of your webpage. To avoid SEO problems always ensure that the links in your pages are working and directing appropriately. Title Tag &H1 Tag IssuesTitle tags appear in search results whereas H1 tags appear on the page that is seen by visitors. Having duplicate content on H1 tags is a common SEO Problem you should avoid. To avoid this SEO problem, ensure that the H1 tags are unique in your web page content. The title tag is used to tell the search engine what your webpage is about. To avoid SEO problem, make sure you have an inappropriate title tag that relates to the content. These are the key aspects that will assist you in avoiding SEO problems. It is very important that you follow the guidelines given to rank high in Google.
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AuthorDavid is a Senior Business Consultant at Njuri Consultium Archives
November 2018
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