Introduction Instagram is a Social Media application through which photos, Videos and presentations can be shared. Originally created by Mike Krieger and Kevin Systrom, Instagram allows registered users to upload Photos, Videos and presentations and share them widely with their network. Statistical data by DMR shows that by June 2017, Instagram had registered over 700 million Monthly Active Users and 400 million of these used Instagram daily. This statistical data shows that Instagram has spread widely and continues to grow its base widely and very fast compared to other Social Media platforms. What this means is that businesses can ride on this traffic to increase their brand awareness and grow their customer base. In this article, we will focus on Instagram as an Advertising tool. Getting StartedThe first thing you need to do is make sure that you have an Instagram account. On this account you will be able to create and run adverts. While creating your Account you need to consider a few factors. Number one is what is the nature of your business? This is basically because you need to have a theme that matches your business. One of the reasons why an Instagram advert might not get views is choice of irrelevant theme. For purposes of illustration let’s assume that you run ladies wear shop. You are targeting ladies in your advertisement. So the theme you choose needs to be very attractive to seek ladies attention. Secondly, you then need to start targeting. What I mean is that you now need to determine the relevant audience. In Instagram, these are called followers. These are the people who are interested in your product. They are basically the people you target to see your advertisements. So how do you make sure you get the right followers? It all starts with determining the target group. These are your potential customers and are the audience for your advertisements. How do I get the followers? You are not just looking for many followers, but relevant followers. We can categorize Instagram users based on different factors. This could be demographic factors, Location or basically the taste and preferences. Therefore when seeking followers from the audience you will need to consider who might be interested on your product. Let’s for instance assume our target group is ladies aged between 20-25 years. These are the people you want to show your advertisements and are your potential clients. To have them follow you on Instagram, you need to start posting what will attract their attention. This could be those nice selfies taken in the latest ladies tops. Obviously if you post Photos of you in clothes dresses worn by ladies aged 35, chances are you will not get the relevant followers. So you need to study what the target audience needs and loves most and start posting photos that are relevant to them. If you are in Photography business and specializing in wedding photography, you need to run adverts with photos of couples in their wedding attire probably. On the contrary if you post baby shower photos you are likely to get irrelevant followers. Now that we know how to get followers, we will then focus on how to use the location feature on Instagram. Am sure you might have used location applications like Google Maps or Bing My places and have an idea of what I am talking about. How to create a location on Instagram Advert Instagram adverts use the Facebook advertising system. This therefore means it has a very powerful targeting ability. The location targeting feature is a very effective and powerful tool. You can target adverts to people based on specific locations like Countries, Cities, or certain Radius from your chosen point. Even better you can specify locations where you don’t want your advert to show. Imagine you run the ladies attire in Dhaka Bangladesh and you just have one shop there. When Advertising on Instagram, the adverts will be shown to people across the globe. However, you can specify the locations you want them shown. You would then like to make use of location or what we call geo marketing. For the advertisement to be shown to ladies around Dhaka, you need to create location for your Instagram advert. To do this, Instagram allows you to specify where you want them to show your advertisement. To avoid showing to irrelevant people, remember to tell Instagram areas you don’t want your ad to show. How to link Instagram to Facebook Instagram allows you to link your account to your Facebook account. Majority of Social media users, have active accounts across all major Applications that are trending in today’s digital world. What is more exciting is the interlinking feature that creators of these Social media Applications have enabled across the Social media platforms. Instagram and Facebook, allow users to link their accounts between the two platforms. The steps to do this are pretty simple and easy. All you need is admin rights for the page you need to link. To link the two accounts you need to be logged on to the Facebook account. You then go to the settings tab and select Instagram ads and follow the instructions. With this feature you can get extra audience for your advertisement. The Geo Marketing features will still be adhered to on your Facebook advertisement. How to increase your followers and get more likes Now that you have linked the accounts, you are set to increase your followers. On social media, we all want to have the highest number of likes on our posts. I bet you recently engaged with your pals boosting on how many likes you got compared to how many he / she got on that picnic Selfie. One approach is by getting those Facebook friends also follow you on Instagram. With the accounts Linked, you simply log on to the Instagram and select the add people tab. alternatively, entice your customers to share your photos or adverts with their network of followers. This is even more effective. You can also run paid campaigns on Instagram and Facebook and this will increase your ads visibility based on the advertising settings on your paid campaign. For organic adverts, make sure you research on most searched items and use those keywords on your campaign. Lastly and most importantly, you need to brush up your advertisements to make sure they catch viewers’ attention. Boring ads get dislikes and on the contrary attractive ads get more like hits. In conclusion, Instagram is a channel that is growing rapidly and it is very effective in creating sales. Al you need is to just follow those tips we have shared and you will realize an improvement on your brand awareness and as a result an increase on your sales
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AuthorDavid is a Senior Business Consultant at Njuri Consultium Archives
November 2018
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